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Once upon a time, there was a young boy named Joshua. He was a bright lad and quite tall for his age. Joshua liked to play with the other children in the village, as he did almost every day after school. One day, on his way home, Joshua met up with a wolf. The wolf spoke to Joshua:
"I've got software I'd like to sell you. Real cheap. Any interest?"
Joshua, who was rather fond of computer games, thought about the wolf's proposition. "What do you have that I might be interested in?"
"Games, utilities, applications, you name it," the wolf replied, eager to show his wares to the boy.
Joshua had a Macintosh, unlike the other children in the village, whose parents decided to buy machines based on a similar, but less powerful windowing scheme. He already had lots of software, most of which his parents bought. He also had a small collection of pirated software he acquired from his few Mac friends. He wasn't proud that he had unauthorized copies of software, but it didn't stop him from using the programs.
"Do you have anything for the Macintosh?" Joshua asked, hoping the answer was yes.
"Of course. All of my wares are for the Mac," the wolf said in reply.
"Name some titles," the boy responded, hoping to hear the names of programs he didn't already have.
"Wait a minute!" Joshua shouted. "I've never heard of any of those programs. What about Word, Excel, 4D, and TouchBase? Don't you have those?"
"Well," the wolf replied. "Those are owned by other publishers. I represent smaller interests who would like to see their work distributed throughout the world."
The boy looked at the wolf quizzically. "I thought you were pushing pirated software."
"But that's against the law," the wolf said. "And anyway, I believe software publishers should profit from their products, regardless of how big and unwieldy they are."
"The publishers?" Joshua asked.
"No, the software."
The wolf and the boy talked a bit more. Joshua soon realized that he had a great opportunity in front of him. He decided to take the plunge and went into business with the wolf. They formed a new corporation, Sheep's Clothing, Inc.
With a minimal advertising budget and a dedicated staff of software architects, they were able to achieve first year gross sales of over $7.5 million.
